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Brand Identity
Packaging design

Lu-Mist is a toilet bowl spray designed to improve air quality. Lu-Mist is a new brand entering the market and the main focus was to capture the customer’s attention. We created the brand identity and packaging design using primary bold colors, easier to be spotted on the shelf.

The eye-catching packaging with a vibrant design generated the customer’s interest and exceeded the target sales.

There are 3 scent sprays: Rose Bowl, Citrus Fresh and Coastal Breeze. The idea of using repetitive elements of a rose, lemon or a shell as symbols of the scents, gives a playful feeling and a joyful experience of using these products.