We are a design studio, specialising in Brand Identity and Packaging Design.

The Team

If you’d like to find out more about us or talk about your project, feel free to contact us.

Dan Ichim

Dan Ichim

Founder & Creative Director

Dan graduated from The University of Arts of Iași with a BA in Graphic Design, very passionate about brand and product identity.

Dan lived over 11 years in the UK, in Manchester, where he worked for design agencies and created visual identities and packaging design for a broad range of clients, from local start-ups to international brands. During his time as a senior designer at Equator Design, he created packaging for retail brands (FMCG) including Co-op, Nisa, Aldi, Kingfisher, Sam’s Club, SE Grocers, Walmart, etc.

After gaining the necessary experience, in 2019 he founded a design studio in Iasi, Romania. That’s how Attribute Creative came about.

Dan oversees closely every design project that comes out of the studio.

Daniela Huhurez

Daniela Huhurez

Art Director

Daniela has an MA in Design and Art Direction from the Manchester Metropolitan University and a BA in Graphic Arts from the George Enescu University of Arts of Iasi.

Daniela is a multidisciplinary designer. Her work encompasses illustrations for packaging design, photography, graphic design and presentation websites. She likes working on different subject matter, looking for creative problems to solve by translating concepts into imagery.

Daniela always makes sure that all the steps of the design process are followed and the client demands are met on time.

She likes drawing with black ink on paper. You can see her works on danielahuhurez.ro.

What we do

Brand naming

Brand identity

Graphic Design

Packaging design


Website design


Investing in good design is essential when starting a business or creating a new product.

Brands are great when they become a customer’s friend.

In order to build a strong relationship with your customers, you need a great visual identity (logo, name, slogan, color palette, image style, typography, etc.). The impact of a good logo design, relevant and recognizable will differentiate yourself from the competition. You want to be noticed, to be remembered and create customer loyalty that is necessary for repeat purchases.

Brand identity is important for how you are perceived and is used to create a positive impression in the minds of consumers. It’s an assurance of quality and will generate more sales and profitability. Brands need to be flexible and anticipate the future.

We also develop brand guidelines to ensure consistency of clear communications across various media.


The packaging design needs to establish a positive connection and communicate fast and clearly its purpose and intent.

Are consumers aware of your brand?

Attractively design and relevant to the target group that you are aiming at will create the desire in the mind of the customer to make the decision to choose your product. In front of a shelf, people will make a decision about what to purchase in seconds. This is why making your product stand out from the crowd is essential.

The Design Process

These are some of the key stages we are using while developing the packaging design project:
1. Research & analysis
2. Concept development
3. Design development
4. Design implementation


We build responsive websites that change to fit multiple devices.

If you need a presentation website, we are here to help. We collaborate closely with our clients to enjoy a smooth development process.

The most important parts of designing a good, efficient website are planning, deciding on the goals, and how to achieve this through content and functionality. Then we create a sitemap keeping in mind how to improve the user experience. The website needs to reflect your brand style and tell your story through text and graphics. 

To develop a bespoke website for small and medium-sized businesses, we use WordPress. We can offer you a maintenance plan that can include CMS and plugin updates, content refresh, improvements to meet changing demands and backing up.

We design a unique visual language that will make your business successful.

Let's talk about your project

Send us a message with your request and we will contact you for a more detailed discussion.


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